Just Because You Can, Doesn’t Mean You Should…

Just Because You Can, Doesn’t Mean You Should… Just because you can build another coupon-ing site, another local directory, another mobile app, doesn’t mean you should, does it? In working with entrepreneurs, we have found there are a few things they will often do...

Your unique value proposition and “your” prospects

The reality is… “Everyone” is not your prospect. The good news is… There is a specific group that can be identified as “Your” prospects. Just as there is a uniqueness about you, characteristics that make you different, make you special, make you unlike any other human...