Project ~ Process ~ Product

When you do something once it is a project. If done more than once, it should become a process. If you then repeat that process because it produces value to your business or your clients, then that process has the potential to become a revenue producing product. The...

Leverage – Decision Criteria Tool

In this busy, mobile, and technology-laden world; business owners are bombarded with choices. Messages fly at us from all directions to use this, purchase that, try this for FREE. Mandates of you “must” be or do something to be successful can be overwhelming. How do...

Your Unique Value Proposition

The reality is… “Everyone” is not your prospect. The good news is… There is a specific group that can be identified as “Your” prospects. Just as there is a uniqueness about you, characteristics that make you different, make you special, make you unlike any other human...

My heart is full

This last year has been one of significant challenge and opportunity. I am thankful for transforming grace and the many beautiful people that surround my life and work.  

If You Want Better Answers for Success…

In a world with more marketing messages than ever, with more pulling on your time and resources, what is the number one thing you can do as an individual and as a business to position yourself for success? Ask better questions! I regularly say to clients, “If you...

Just Because You Can, Doesn’t Mean You Should…

Just Because You Can, Doesn’t Mean You Should… Just because you can build another coupon-ing site, another local directory, another mobile app, doesn’t mean you should, does it? In working with entrepreneurs, we have found there are a few things they will often do...