Another blog post…another white paper…another 30 second commercial… How I can I keep up? How can I stay on the cutting edge and meet all the deadlines I have?
With today’s emphasis on generating relevant content in a fairly scheduled manner, how does anyone continue to turn out quality? The truth is, very few people hit home runs every time.
However here are a few tips.
Keep a list of potential titles or topics. It doesn’t mean that you have to write on that title, but it does mean that you will never have to face a completely blank page. I try to keep about 50 suggestions on my list. I heard Mark Victor Hanson of Chicken Soup Fame suggest for going for over 100 potential starters for his list.
Go with the flow. Some days (or nights) you are going to be inspired. You will have so many ideas and things will just seem to flow. That’s a great time to knock out a couple drafts, or at least start a couple drafts. Keep writing until the muse leaves and then put them in a file for a rainy day, or a vacation…
Have a few interesting friends? Ask Kim “A.K.A. diligently working” from WQMag if she is glad she doesn’t have to write all of the great content you will find on WQ. Consider approaching a friend to contribute periodically to your blog/column/whatever…for a different voice.
Repost: Found some great content that you love? You won’t be recognized as a great writer, but you will be recognized as someone with a discerning eye for value. Just make sure that you make sure all the relevant recognition is given to the source.
Repurpose: Use an idea more than once. So you have a subject that just really speaks to you, and although you have written before on this, it still seems to be right in your face. Who says you can’t continue to write on it? Look at it from different angles and explore different aspects of the topic. You might not be the only one with more than a cursory interest.
Repurpose: Continue to use that idea. Whether we are talking about clothing or fragrances, most people understand the concept of layering. Try layering your content. Use the same idea, but put it out there in a variety of formats: blog, whitepaper, audio download…
Change it up. If you usually write at your desk, try sitting outside. If you usually write at your computer, try longhand or mind mapping.
These are a few tips I use to continue to avoid that place called “stuck”, and if all else fails, happy hour or ice cream work wonders as a distraction.