“Not me,” you say. I work in customer service; I would never be in sales. Or me either, I’m a preschool teacher, or an auto mechanic or bank teller or a nurse or a doctor or anything…but don’t tell me it is sales!

When you are a kid and someone asks you what you want to be, few people answer, “When I grow up I want to be a salesman.” It just doesn’t seem to be on the top of the list along side ballerina, football player, and founder of Facebook.

So I know this isn’t going to be pleasant. I know you don’t want to hear this.

However, everyone is in sales.

Yes, whether you like it or not, you too are in sales; and the sooner you recognize it, the more productive you will be. Because when it comes down to it, a sale is about influence.

If you have children who don’t throw their food on the floor at dinner time, you have made a sale. If your friends ever visit a restaurant you recommend, you made a sale. Making a sale, or having someone buy into a belief that you have shared with them happens all the time. Although this type of sale usually happens without an exchange of money, it is still a sale.

Now, who doesn’t want to be a person of influence when they grow up?